Wikipedia defines a music festival like this “A music festival is a festival oriented towards music that is sometimes presented with a theme such as musical genrenationality or locality of musicians, or holiday. They are commonly held outdoors, and are often inclusive of other attractions such as food and merchandise vending, performance art, and social activities. Many festivals are annual, or repeat at some other interval. Some, including many rock festivals, are held only once. Some festivals are organized as for-profit concerts and others are benefits for a specific cause. Another type of music festival is the educative type, organized annually in local communities, regionally or nationally, for the benefit of amateur musicians of all ages and grades of achievement.”

What’s the big deal with music festivals and how do you make yours stand out?

Having been to many festivals I can tell you from a personal stand point that there is something really magical about a festival. It really isn’t about the artists playing but more so about the experience involved in going.   

The thing I love most about a festival is the moment I get that wristband! (I know what you’re thinking, I’m saying that because I write for a wristband company but you’re wrong) I love the feeling of knowing that I’m going to be part of something amazing. I love the feeling knowing that the band arrived and I only have X number of days left before I go. It really makes the experience seem more real.

A lot of festivals lately have been doing some pretty cool stuff in terms of getting the bands out to their fans, things like shipping the bands in specially designed boxes, offering limited edition bands or even offering upgraded experiences such as VIP or fan centric opportunities. What an amazing way to engage the fan/customer and create a lifelong love for your festival.

Another way to help your festival stand out is to really consider what your fans go through every step of the way, put yourselves in their shoes so to speak. What would you want to see? What would make your experience better? Think about queuing times, payment options, and even the design of your wristbands to offer a more extensive fan experience. Many people keep their wristbands long after the event has finished, are you maximizing this opportunity for extended branding and advertising? The possibilities are really endless for your festival to be considered top notch, and it all starts at the beginning. What is the first interaction your fans have with your festival?